Marketing template

Free

Campaign launch template

A free campaign launch board that keeps every part of a marketing campaign moving together: the brief, creative, landing page, emails, ads and the results. Checklists on each card cover the steps that are easy to forget, and the Measure column makes sure the team looks back at what worked before the next campaign.

Use this template All templates

Who it's for

Marketing teams, agencies and founders running product launches, seasonal promotions or events.

What's on the board

Columns

  1. Brief
  2. Building · limit 5
  3. Approval
  4. Live
  5. Measure

Labels

  • creative
  • email
  • paid
  • web
  • urgent

7 example cards included. Rename, reorder and add columns any time.

Preview

The board you get, with its example cards. Remove them or keep them as a guide.

Use this template

  1. Brief

    2

    • Campaign brief

      • Goal and one main message
      • Audience
      • Budget and dates
      • How we measure success
      • web
      • urgent

      Tracking links for every channel

  2. Building

    3 / 5 (limit 5)
      • web

      Landing page

      • Headline and copy
      • Sign-up form
      • Mobile check
      • Page speed check
      • email

      Launch email sequence

      • Announcement
      • Reminder
      • Last chance
      • paid

      Search and social ads

      Two versions of each ad so we can compare.

  3. Approval

    1
      • creative
      • paid

      Hero image and ad sizes

  4. Live

    0
    • No cards yet

  5. Measure

    1

    • Results report

      • Sign-ups by channel
      • Cost per sign-up
      • What to repeat
      • What to drop

More marketing templates